When to use Sitecore Online Marketing Suite
Sitecore Online Marketing Suite has been available with Sitecore CMS since June 2009, Sitecore Online Marketing Suite gives many ways to optimize a website, with many out of the box features, like: -...
View ArticleSitecore Online Marketing Suite: How to get started with Behavioral Targeting...
In my last post, When to use Sitecore Online Marketing Suite, I gave a brief overview of the features in Sitecore Online Marketing Suite and mapped those to different organizations. In this first post...
View ArticleSitecore Online Marketing Suite: How to get started with Behavioral Targeting...
In my last post (part 1) I gave an overview of key preparations to get started with Behavioral Targeting, these were: - Target Groups - Behavior - Personas - Goals/triggers Assuming you have these...
View ArticleBehavioral Targeting – Rules and Personas
In my previous post, I described how to get started with Behavioral Targeting in Sitecore Online Marketing Suite, I used a Paint Store as an example. For the store I created a mock-up, that looks like...
View ArticleA/B split test with Sitecore Online Marketing Suite
In my previous posts I have mainly focused on Behavioral Targeting, as I see this as one of the strongest actions to get more value of a website. Another and very used way to optimize for better...
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